Our values

We are committed to creating A Better Tomorrow™, transforming our business and Building a Smokeless World. We recognise that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.

Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose. These six ‘values’ are embedded across the Group as we strive to empower our people and foster an exciting, rewarding workplace, emphasising inclusivity and collaboration to deliver sustainable growth.

Our Six Values:

•  Truly inclusive
•  Do the right thing
•  Love our consumer
•  Passion to win
•  Empowered through trust
•  Stronger together