Our sustainability agenda

Our sustainability agenda

Our sustainability agenda

Front and centre of everything we do

Our Sustainability Agenda is integral to our evolved Group strategy. It reflects our commitment to reducing the health impact of our business as our principal focus area. This is underpinned by excellence across our other ESG priorities .


Our Sustainability Agenda has been refreshed to reflect the changing external environment. Specifically, we are clear that reducing the health impact of our business is our principal focus area, as well as placing a greater emphasis on the importance of addressing climate change and environmental management. At the same time, we remain committed to delivering a positive social impact and ensuring robust corporate governance across the Group.

A key strength of our approach to sustainability is a robust process to identify and understand the most material ESG topics that drive our long-term business sustainability and value creation. Each year we engage with a wide range of stakeholders to understand what matters to them most and complement this with ongoing risk monitoring, research and benchmarking.

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How ESG is front and centre of all we do

As we strive to build A Better Tomorrow™ by reducing the health impact of our business, it’s important that we keep raising the bar in terms of ESG

This comprehensive approach to evolving our Sustainability Agenda ensures we keep pace with emerging topics and stakeholder expectations. You can read more about how we identify and prioritise the priority areas in our Sustainability Agenda in our BAT Combined Annual and Sustainability Report 2023 (8.0 mb) .

Along with our principal focus on reducing the health impact of our business, we retain a strong focus on our other ESG priorities. Together, this approach helps to create shared value for our consumers, society, our employees and our shareholders. Ultimately, it’s about building towards ‘A Better Tomorrow’ not just for BAT, but for all our stakeholders.

Our approach


Our strategic approach is driven by extensive stakeholder engagement. In 2022, we undertook our first Double Materiality Assessment (DMA) through an independent, third-party consultant. Through this robust process, we engaged with key stakeholder groups to understand the ESG matters most material for our business, complemented by our wider and ongoing stakeholder engagement processes.

Going forward, we will continue to reflect and consult on our goals and targets, to ensure that they are sufficient and future-focused. As part of our regular review of the DMA, we will consider both impact and financial materiality.

We have been producing independently assured reports since 2001 and believe this long history of reporting demonstrates a serious commitment to corporate responsibility and sustainability. Read more about how we report and go to sustainability reporting to download our latest reports.

Our process for stakeholder engagement includes formal partnerships, collaborations and memberships, contributing our expertise and sharing information, as well as ongoing dialogue as part of our day-to-day business. Read more about stakeholder engagement.

Effective governance is critical to ensuring we manage our sustainability impacts, and our wider business, responsibly. Our governance structure starts at the Main Board of Directors, who have oversight of strategic sustainability issues, while our Board Audit Committee has responsibility for monitoring our sustainability performance. We also have clear policies, principles and standards that detail the way we do business and how we behave, covering issues such as human rights, bribery and corruption, environment, health and safety.