Media

At BAT, we have set ourselves the aim of Building a Smokeless World by actively migrating smokers from cigarettes to smokeless products.

One week after BAT launched its major global initiative to make a Smokeless World a reality, Dr Elaine Round, Global Head of Life Sciences at BAT, presented Omni™ at the Global Tobacco and Nicotine Forum (GTNF) in Athens, Greece - the world’s leading annual conference discussing the future of the tobacco and nicotine industries.

Omni™ platform aims to accelerate the shift from cigarettes to smokeless alternatives that are backed by science.

Our Chief Executive Tadeu Marroco shares his views on BAT’s Half-Year Results for the six months to 30 June 2024.

We’ve been named as a Climate Leader for the fourth successive year by the Financial Times in its annual European listing.

New multi-year research programme of BAT’s oral nicotine product Velo further demonstrates the product’s reduced-risk potential when used as a complete substitute for continued cigarette smoking