Ethics and integrity

Ethics and integrity

Our actions impact our consumers and communities, from marketing responsibly to contributing to local economies through tax payments. We also have a responsibility to our shareholders to act as a reputable global business.

Unethical behaviour can damage our business, reputation and consumer trust. It can also distort markets, with developing countries especially vulnerable to the resulting economic, social and political impacts. We are guided by a robust, global set of principles and policies in everything we do, in all our markets.

Moreover, effective regulation requires cooperation between governments and industry. We want to contribute to the debate by sharing our world-class scientific research on the reduced-risk potential of New Category products. We can also deliver ideas and practical steps to help regulators address key issues facing the industry. We aim to have 100% adherence to our SoBC, including its Lobbying and Engagement Policy.

Our management approach

Our operations:

We have a strong culture of responsible behaviour, underpinned by our ethos. We will never compromise standards for the sake of results. Our Group-wide Delivery with Integrity programme helps everyone at BAT understand and play their role in maintaining those standards.

We believe that all views – whether from businesses, NGOs or any other parties – should be communicated transparently to everyone. To support evidence-based regulation we offer expertise, information and ideas, especially around New Category products and tackling illicit trade. As a responsible company, we maintain clear standards for the engagement activities we conduct. All Group companies and employees are required to act in accordance with these.

Our supply chain:

Just as we expect all our employees to deliver with integrity, we have similar, clearly defined minimum standards for our suppliers. These include human rights and anti-bribery and anti-corruption-related requirements, built into our contractual arrangement.

We support third parties on policy issues of mutual interest. However, we will never ask a third party to conduct itself in any way that contravenes our Standards of Business Conduct.

Responsible marketing and transparent communications

Responsible marketing practices are crucial for ensuring adult-only consumers use our tobacco and nicotine products and that they do not appeal to anyone underage. 

Our Responsible Marketing Principles (RMP) are adopted by all BAT companies, employees, and anyone working on our behalf. 

Our management approach

Our operations:

Our strict marketing requirements are detailed in our RMP. We apply these consistently everywhere we operate, even when they are stricter than applicable local laws.

Our value chain:

We work closely with our trade partners and customers, building mutually beneficial relationships, characterised by integrity. We also support our retail partners in providing underage access prevention messaging wherever possible.

Sustainability Governance

The evolution of and attention to sustainability and ESG matters have increased in recent years. Regulations and expectations have substantially broadened and deepened, not least because of the challenges associated with climate change and biodiversity loss which the world faces.

Having appropriate governance in place to deliver on our sustainability commitments is more important than ever before. In particular, this is why we believe effective oversight and management of sustainability-related risks and opportunities are essential to BAT’s ability to deliver A Better TomorrowTM and achieve long-term sustainable growth.

Our management approach

Our governance approach seeks to ensure Board-level oversight of our sustainability agenda across the Group. Our CSO and his team are dedicated to setting and driving the Sustainability and ESG agenda across the Group by working alongside other functions such as Operations, Marketing, R&D and Investor Relations.

Highlights for 2022

• 100% employees completed our SoBC training and formal compliance sign-off procedures
  
•  100% completion of iCommit training on responsible marketing across our regions for BAT employees
•  Appointed our first Chief Sustainability Officer