British American Tobacco - Brands & Innovation

BRANDS & INNOVATION

Building purposeful brands and innovative products

BAT is a leading consumer goods business dedicated to stimulating the senses of adult consumers worldwide. Our portfolio of brands and products reflects our commitment to meeting the evolving and varied preferences of today's consumer who seeks sensorial enjoyment for different moods and moments.

Building brands

We are a global business with global brands designed to meet the varying preferences of today's modern consumer

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Vuse

The number one vaping brand in the world

Velo

A leading global brand of Modern Oral nicotine pouches

glo

Our flagship Tobacco Heating Product

Driving innovation

Our product portfolio is constantly being enhanced through innovations designed to better serve adult consumers and build A Better Tomorrow™

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Manufacturing

We make high-quality products in manufacturing facilities all over the world and are continually looking to improve the efficiency of our entire supply chain