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Science & Research

Science and research

SCIENCE & RESEARCH

Driving progress to reduce harm



We never stand still. We are always innovating, experimenting and delivering new Tobacco Harm Reduction solutions. This is why our Research and Development is becoming more important and we are accelerating pioneering approaches to scientific innovation.

 

World-class science

World-class science

Learn more about how we are using robust science to demonstrate the reduced-risk status of our Non-Combustible products

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Reduced-risk products

We are dedicated to the development and commercialisation of alternative tobacco and nicotine products that don’t burn tobacco to deliver nicotine

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Nicotine explained

Nicotine explained

Nicotine is addictive and is not risk free. However, it's not the primary cause of smoking-related diseases

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Product science

Product science

We are creating exciting New Category products and continue to generate scientific evidence to establish the reduced-risk potential of these products compared to traditional cigarettes

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Vapour

Handheld, battery-powered devices that heat a liquid to produce an inhalable aerosol, commonly known as vapour

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Modern oral

Modern oral

Smoke-free oral nicotine products, sometimes called nicotine pouches, designed for use in the mouth

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Heated tobacco

A product designed to heat rather than burn tobacco, generating an aerosol with an authentic tobacco taste

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Wellbeing and stimulation

We know that consumers’ desires, tastes, and behaviours are continually evolving, and our experts are constantly innovating to meet the demand

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research

Research

Our world-class scientists are continuing to generate evidence to support our New Category products and fuel our Tobacco Harm Reduction journey

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Omni™ – Forward Thinking for a Smokeless World

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Omni™ – Forward Thinking for a Smokeless World

Intended for scientists, public health authorities, regulators, policy makers, and investors, the Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

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