At BAT, we collect a variety of information about people we interact with as part of our business and may use it in lots of different ways. We are committed to ensuring that your personal information is protected and never misused.
In this Privacy Notice, "BAT", "us", "we" or "our" means the BAT group company or companies who are responsible for personal information collected about you in the United Kingdom (‘UK’).
We have designed this Privacy Notice to help you find the information about our privacy practices quickly and simply. This part of our Privacy Notice explains what control you have over your personal information, who we share it with, and how we keep your personal information safe including where we transfer it out of the European Economic Area (‘EEA’) or the UK.
For information on which BAT company is primarily responsible for your personal information, what we collect about you, why we collect it, how we use it legally and for how long we keep it for will depend on the context of your relationship with BAT. Please choose from the options below selecting the one(s) that best fits your connection to BAT. If you are not sure which one applies to you and need help, please contact us using the contact details below.
If you are an online consumer and want to know how your information is being processed, then please contact us and we will direct you to the correct website and privacy notice.
Subject to certain exceptions, by law you have several rights in relation to how your information is used. If you want to exercise your rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will make sure to respond to you within one month from the later of (i) the date that we have confirmed your identity, or (ii) the date we received your request.
You may ask us for a copy of the information we hold about you. If we provide you with a copy, we will not charge you. If you request further copies of this information from us, we may charge you a reasonable administrative cost. We will only refuse your request in very limited circumstances as permitted by law, and we will always explain to you the reasons why we are not fulfilling your request.
You have the right to ask us to correct any inaccurate or incomplete personal information that we hold about you. If we have shared this personal information with third parties, we will notify them, unless this is impossible or involves disproportionate effort.
You can object to us using your information if we are using it for the purpose of our legitimate interests.
If we agree that your objection is justified, we will permanently stop using your information for those purposes. Otherwise we will explain why we need to continue using your information (for example, explaining that we need to use your information in connection with a legal claim).
Where we have asked your permission to use your personal information for certain activities, you may withdraw your permission at any time by emailing or calling us at the contact details set out below and we will stop using your information for that purpose.
In certain cases, you have the right to ask us to "erase" your personal information. Normally, you can do this where:
In these cases, we will take all reasonably practicable steps to erase the relevant data. We will only refuse to comply with your request to erase your information in limited circumstances, and we will always tell you our reason for doing so.
You can ask us to suspend our use of your personal information in certain circumstances. For example, during the time it takes us to respond to your request to correct the information we hold about you. If we have shared your information with third parties, we will notify them about the restricted use of your personal information unless this is impossible or involves disproportionate effort. We will, of course, notify you before lifting any restriction on our use of your personal information.
You have the right to ask us to transfer certain personal information we hold about you to another third party service provider. Alternatively, you may ask us to transfer the information directly to you.
In certain circumstances, you may contest a decision made about you based on automated processing. We do not generally make decisions based solely on automated processing of your personal data, but when we do so, we will let you know.
You have the right to lodge a complaint with your local data protection supervisory authority, which is the Information Commissioner's Office in the UK.
At BAT, we do not share, rent or trade your information with third parties for marketing or promotional purposes. When necessary we may share information about you with the following recipients:
In using information as set out in this Privacy Notice, personal data may be processed on a variety of systems, networks and facilities worldwide.
Sometimes your personal information may be transferred to countries outside of the EEA or the UK.
In such cases, we will take reasonable steps to ensure that your personal information is treated securely and the means of transfer provide adequate safeguards, for example using Standard Contractual Clauses as approved by the European Commission and/or the UK.
We need to process your personal information for a variety of reasons or ‘purposes’. These purposes for which we use your information are summarized below. In addition, when we process (or ‘use’) your personal information we need a legal basis to do this. The general legal bases that allow us to use your information are set out below. To find out which specific legal grounds we rely on for the processing of your personal information in the context of each particular purpose, please choose from the options in this Privacy Notice selecting the one(s) that best fits your connection to BAT. If you need any assistance, please contact us using the contact details below.
The law allows our use of your personal information for these interests only insofar as such interests are not outweighed by a greater need to protect your privacy.
We care about protecting your information. That's why we put in place appropriate measures that are designed to prevent unauthorized access to, and misuse of, your personal information. We are committed to taking all reasonable and appropriate steps to protect the personal information that we hold from misuse, loss, or unauthorized access. We do this by having in place a range of appropriate technical and organizational measures, including encryption measures and disaster recovery plans.
If you suspect any misuse or loss of or unauthorized access to your personal information, please let us know immediately by contacting us using the details provided at the end of this notice.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we will apply our normal procedures and comply with legal requirements to protect your information, we cannot guarantee the security of your information transmitted from you to us.
To exercise any of your rights or if you have any questions or complaints about this Privacy Notice please email by writing to Data_Privacy@bat.com .
We may amend this Privacy Notice from time to time, so please ensure to check back regularly.
Last Modified 29 November 2023.
You may find previous versions of this Privacy Notice below:
Privacy Notice - 30 September 2021 (1.2 MB)
Privacy Notice - 25 March 2021 (0.3 MB)