British American Tobacco - British American Tobacco

WHO WE ARE

We are BAT

We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. Our strategic aim is to migrate smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.

Our business

Founded over 120 years ago, BAT is a global business with a rich heritage. We sell five main categories of products: Vapour, Heated Tobacco, Modern Oral, Traditional Oral and combustible cigarettes

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At a glance

Get a sense of our truly global scale, our business results and our targets to build A Better Tomorrow™

Our values

Our purpose is underpinned by six corporate values; Truly inclusive, Empowered through trust, Stronger together, Love our consumer, Passion to win, and Do the right thing

Inspiring, challenging and diverse

The quality of our people is a major reason why BAT continues to perform well – and why we are so excited about the future as we work together to transform our business

Explore our people