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In this section of our media resource centre, you’ll find key information and image regarding BAT.

Our global business - BAT at-a-glance

Our at-a-glance guide to BAT , features key facts and figures about our business. It also contains bitesize information around our A Better Tomorrow™ purpose, sustainability ambitions and more besides.

 

Click the boxes below to reveal our key group statistics, notes to editors boilerplate and some images that will help illustrate media professionals’ articles.

(Group subsidiaries, as at 31 December 2023)

 
Revenue
 £27,283 million
Adjusted profit from operations £12,465 million
Revenue from New Categories £3,347 million
Consumers of Non-Combustible products1 26.4 million
Group cigarette volume 555 billion
Heated Product (HP) volume 24 billion
Vapour units volume 654 million
Modern oral 5.36 billion pouches
Major taxes paid £39.1 billion
Markets in which we operate >150
BAT-owned manufacturing facilities 70
Employees 46,000+
Shareholders (combined UK and South African registers) 100,367
Shareholders (American Depositary Shares) 8,222

1 As at 30 June 2024

 

About BAT


BAT is a leading, multi-category consumer goods business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. This commitment is demonstrated by our ambition to have 50 million consumers of our smokeless products by 2030.

BAT employs over 46,000 people and, in 2023, the BAT Group generated revenue of £27.28 billion, with an adjusted profit from operations of £12.46 billion.

BAT currently has 26.4 million consumers of its smokeless brands, which accounted for 17.9% of Group revenue in the first half of 2024. We are committed to becoming a predominantly smokeless business and have been clear on our ambition that 50% of our revenue will come from smokeless products by 2035.

The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of smokeless nicotine and tobacco products. These include our Vapour brand Vuse; our Heated Product brand glo; and Velo our Modern Oral (nicotine pouch) brand. These New Category products have delivered more than £3 billion in annual revenue since their introduction a decade ago.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. While addictive and not risk free, to help Build a Smokeless World, BAT encourages those who would otherwise continue to smoke to switch completely to our smokeless alternatives.

We are also reducing our use of natural resources, improving livelihoods, and delivering on our climate goals to be Net Zero across our value chain by 2050.

Find out more about BAT.

Forward Looking Statements

This ’notes to editors’ contains certain forward-looking statements, including "forward-looking" statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan," "potential," "predict," "will," "expect," "estimate," "project," "positioned," "strategy," "outlook", "target" and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.

All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings “Cautionary Statement” and "Group Principal Risks " in the 2023 Annual Report and Form 20-F of British American Tobacco p.l.c. (BAT). 

Additional information concerning these and other factors can be found in BAT's filings with the U.S. Securities and Exchange Commission ("SEC"), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's website, http://www.sec.gov and BAT’s Annual Reports, which may be obtained free of charge from the BAT website www.bat.com.

Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and BAT undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.

Click the links below to open zip files containing images of our directors, shots of our London HQ and the BAT logo.

All images contained within this section may not be downloaded, copied, or used in any way except as permitted by the bat.com conditions of use . By downloading, copying or otherwise using any of the images you agree to be bound by the conditions of use .