‘The transformation is real, and we are delivering tangible change’

In the interview, Flora says that with BAT’s reduced-risk products* to-date available in 57 countries, the progress we have made since we launched our first e-cigarette in 2013 has been “nothing short of miraculous.”

She told reporter Stefanie Rossel: “A Better Tomorrow is a world where smokers who would otherwise choose to continue to smoke have the option to switch to less risky* alternatives to combustible tobacco. It also represents a renewed commitment by BAT to improve society for all those that are sharing the road in our transformation journey – our customers, our employees, our shareholders, our government partners and the public.”
 

Flora also highlights our focus on diversity and inclusion, the importance of evidence-based regulation and the positive reaction of employees to A Better Tomorrow™.