Michael Dijanosic

My experiences working across the region have provided me with significant fulfilment and inspirations, both from a career perspective and personally. The APMEA region is a melting pot of fantastic cultures, inspiring people and immense opportunity. It never seems to sleep and always manages to surprise. I am excited to be leading our business in the region, which needs to remain at the forefront of the Group's transformation, continually striving to do things simpler and smarter, empowering and inspiring each other, and delivering results.

As a leader I try to transform myself first to inspire others. I always remind myself and those around me that we need to transform ourselves first, in order to transform our teams, which will eventually transform BAT.

In APMEA, we celebrate the wins and the reds at the same time, so we learn quickly from each other to deliver faster. We work hard, but have a lot of fun along the way, too – driving connectivity as one APMEA team. Positive energy, persistence and resilience are the cornerstones to my approach to leading teams.

Ever since I’ve been with BAT, it’s been a place that has continually evolved and transformed itself. What sets us apart is the people and the culture. Everyone is striving to deliver, and that boldness means you can’t help but be inspired by those around you.