British American Tobacco unveils transformed science website

British American Tobacco’s dedicated science website, bat-science.com, has been transformed to showcase the science and innovation behind the company’s potentially reduced-risk products (PRRPs).

The original site was launched in 2008 and was a first for the tobacco industry, reflecting BAT’s commitment to openly and transparently communicating its scientific research.

In keeping with BAT’s commitment to transform tobacco, the new-look bat-science.com  offers clear scientific information around vapour, tobacco heating and modern oral products, as well as a deep dive into scientific studies and product development. It also features a range of videos and animations which bring to life how our products work, how they are tested and what test results tell us.

The updated site is intended for a broad audience, including public health communities, journalists, scientists, and consumers with an interest in science.

New sections on bat-science.com include:

•  Product science – providing an overview of how PRRPs work and how they are tested by BAT scientists;
•  Pro Zone – a space for science professionals to access detailed research and studies on PRRPs;
•  Innovation – the science and technology behind our latest products and innovations.

Dr David O’Reilly, Scientific Research Director at BAT, said: “We are very proud of our open and transparent approach to scientific research, and bat-science.com is the perfect place to showcase the science behind our PRRPs.

“The site has a fresh new look and educational content designed to inform, inspire and engage audiences around the world.”

Chris Proctor, Group Head of PRRP Science, added: “The bat-science.com website is well known within the scientific community and I’m delighted that we now have a more dynamic, PRRP-focused website that will appeal to all our stakeholders. Sitting alongside our visitor programme and biennial Science & Technology Report, the new website will help to strengthen our unique scientific engagement programme.”

To see the new website, visit bat-science.com.