Watch: 2021 results highlights animation

BAT's 2021 full-year results demonstrate how our business has delivered in a pivotal year.

The preliminary results, published today, show that Group revenue was up 6.9%* for the year ended 31 December 2021, while New Categories revenue grew by more than 50%*. In 2021, the growth, from 13.5m to 18.3m, in consumers of non-combustible products was our strongest to date.

In his Chief Executive’s statement, Jack Bowles said: “2021 has been a pivotal year in our transformation journey to build A Better Tomorrow. We continued to make excellent progress on our strategic commitments while delivering value to all our stakeholders. It is thanks to the resilience of our people and partnerships that we are continuing to capitalise on the opportunities that are transforming our industry.”

Our animation above runs through some of the highlights of our 2021 results.