Building A Better Tomorrow

20 April 2020

Last month, we announced our evolved corporate strategy and purpose to build A Better Tomorrow, by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products.

Our short animation above further explains this strategy and clear corporate purpose and how we will build on our strong foundations and global capabilities to meet the changing needs of our consumers.

The animation details how sustainability is front and centre of all we do and how we have set ourselves ambitious targets – including becoming carbon neutral by 2030. It also explains how our Ethos, which represents our culture and who we are as a business, is key to delivering A Better Tomorrow for all our stakeholders.

“Our business has extremely strong foundations and, with the launch of our evolved strategy, we are well-positioned for long term sustainable growth as we embark on this journey of building A Better Tomorrow together,” said our Chief Executive, Jack Bowles.

Find out more at bat.com/strategy.