Learning with Lynda.com

British American Tobacco is collaborating with Lynda.com, a company acquired by LinkedIn, to deliver an online learning platform that will help to transform the way our 55,000 employees are able to learn and develop their careers.

Lynda.com is now part of LinkedIn Learning and helps anyone learn business, technology and creative skills to achieve personal and professional goals. The platform, which offers thousands of online courses, allows users to develop their own individual learning ‘playlists’ and also recommends new courses that may be of interest based on previous searches and learning.

BAT has created a number of carefully curated courses and videos with new global playlists launching in due course. The courses and playlists are also accessible via all mobile devices – empowering BAT’s employees to learn anytime, anywhere – both in and out of the office.

Giovanni Giordano, Group HR Director, said: "We are transforming our industry, our business and the way we learn and develop our careers. In a world that is constantly changing, we want to seek new experiences, ideas and knowledge.

“We wanted to make sure that everyone at BAT has access to a contemporary tool that more closely mimics the digital experience they’re used to in their personal lives – helping them to take control of their learning and their careers. The beauty of Lynda.com is that it gives people the ability to fit learning into their busy lives – offering us all a chance to learn and grow anytime, anywhere."