Capital Markets Day 2024
BAT’s corporate purpose is to create A Better Tomorrow™. For us, this means Building a Smokeless World and becoming a predominantly smokeless business by 2035.
Our strategy is built around the three pillars of Quality Growth, Sustainable Future, and Dynamic Business.
Our 2024 Capital Markets Day is an opportunity to see the progress we are making against these pillars and to learn why we are confident this will deliver long-term growth and value creation for all our stakeholders.
Watch the highlights from the event
Capital Markets Day 2024 Webcast
You can watch the webcast of Capital Markets Day 2024 that took place on 16 October 2024 with presenters including Tadeu Marroco, Chief Executive and other members of the Management Board from below link.
Presentations and Videos
You can find the presentations and recordings of each session below.
Welcome
Victoria Buxton, Group Head of Investor Relations
Dr. James Murphy, Director Research & Science
Quality Growth
Insights & Foresights
Julian Prynn, Group Head of Consumer Insights & Foresights
Accelerating R&D & Innovation Ecosystem
Zafar Khan, Group Operations Director
Building our Brands: Vapour, Heated Products & Modern Oral
Luciano Comin, Chief Marketing Officer
Managing Combustibles Value
Vincent Duhem, Group Head of Combustibles
The U.S. Market Opportunity
David Waterfield, President & CEO Reynolds American Inc.
Jeff Raborn, EVP Law & External Affairs and RAI General Counsel
Sustainable Future
Sustainable Future
Kingsley Wheaton, Chief Corporate Officer
Dr. James Murphy, Director Research & Science
Flora Okereke, Group Head of Global Policy
Dynamic Business
Our Cultural Transformation
Cora Koppe-Stahrenberg, Chief People Officer
Capital Effectiveness & Our Growth Algorithm
Soraya Benchikh, Chief Financial Officer
Key Takeaways
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BAT
Globe House
4 Temple Place
London
WC2R 2PG
+44 (0) 20 7845 1000